In order to boost productivity, businesses need to focus on certain areas while performing their daily functions. For instance, working in full collaboration as a team must be the first priority for a brand. Moreover, successful time management, effective social media campaign along with a valuable email marketing plan play the key role in every organization’s success. Hence, accordingly we have short-listed 4 such tools that will help you achieve all these goals. Let’s have a look at these tools:
1. Hootsuite – Social Media Manager
Having an effective social media presence is critical to the success of every business. All the leading international brands, for instance, leading fashion brands, such as Burberry, Astley Clarke, ASOS, and Nordstrom are utilizing the power of social media. However, it is important to note that remarkable content without efficient content planning would not yield the desired results. A well-defined smart strategy along with advanced tools to share that content could be very beneficial to get the most out of your content marketing efforts.
Hootsuite helps a brand in the process of posting and managing all the social media accounts from a single dashboard. All the businesses, especially the fashion brands, that are looking for a solution to effectively manage their social media campaigns, Hootsuite is a highly recommended for them because it certainly pays off in the long run. It can help you in:
- Targeting precisely fashion industry
- Posting all the visual contents related to clothes and other similar products
- Interacting and connecting with more potential customers to get more recognition
- Scheduling the content calendar to publish your content at regular intervals
2. Mailchimp – Email marketing tool
MailChimp is an email marketing tool for sending and managing email newsletters and tracking their results. Its easy interface enables you to customize your emails according to your needs.
As a fashion brand, Mailchimp can assist you to highlight various features of your clothes to your audience such as new arrival in stock, limited edition, special days range. Similarly, you can run regular promotions for a certain length of time for a specific season and request your customers to give their valuable feedback on them. Let’s take a look at some of the other features of MailChimp that assist you in getting the most out of this powerful tool.
- Analytics & Reporting
This feature allows you to track your email marketing campaigns and gives you a wealth of information from every email you sent to your audience. For instance, you can get valuable information about how many subscribers open your emails and see exactly what they clicked. Further, you can track their activity based on their locations. Such stats help you to refine and improve your email marketing strategy. - Creating Segments and prioritizing the audience
You can prioritize your audience and categorize them into different segments. This also enables you to target your audience more precisely according to their needs. - Autoresponders
This option lets you customize and define specific messages based on subscriber activity, e.g, you can design a different message for a person who submits the form, and customize another message for a person who clicks on a link given in your email.
3. Asana – Project management tool
Asana is a project management tool that allows a team to work in full collaboration. It lets you store all your ideas, plans, files, conversations and updates in a single location. With this, a brand can speed up its workflow and can focus on its main objectives. This also removes the pain of using complicated excel sheets or long emails to manage projects and tasks. Therefore, all the business especially the fashion brands need to implement Asana in their official culture to ensure:
- Better organization:
As the organization is the key to productivity, Asana ensures that each project member takes responsibility for the completion and organization of his tasks. - Better communication:
Asana updates every member of a project so that everyone involved in the project knows what’s going on in the project. - Improved task management:
by inviting every team member on the same page - Enhanced work efficiency:
by prioritizing and organizing every task - Enhanced collaboration:
by allowing every team member to suggest ideas, raise concerns, and offer new perspectives.
4. Toggl – Time Tracking tool
Time matters a lot for every organization and keeping a track of time leads to more productivity. Thus as a business, if you are involved in creative work and doing multitasking, then you need to carefully analyze your time investment. This will enable you to not spent much time on unproductive tasks. This is what Toggle does for you. It lets you track your time you spent on various tasks. More precisely, Toggle helps you to:
- Manage your large teams efficiently:
While working in a fashion brand, knowing where your time investment is important because mismanagement can be detrimental to your organization. Toggle gives you a broader picture of your organization working as a team. - Share your detailed reports with anyone you want:
Toggle empowers you to share the detailed report of your work with anyone you want. It also lets you generate links to your reports so that you can share them with anyone who is not on Toggle. - Organize work better with tasks and alerts:
In Toggle, you can assign estimates to tasks, letting you track their progress towards completion. You can also set up alerts that notify you when a task has reached a certain milestone. - Get detailed project overviews:
Toggle gives you a detailed overview of all of your project with the time taken by them. Pie charts and bars show you how many hours you have invested on a task.
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